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The Event Marketing Hub Guide

The Event Marketing Hub (/dashboard/events/[id]/marketing) contains 5 dedicated tabs to drive ticket sales, promote your event, and engage attendees.

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🗂️ The 5 Marketing Hub Tabs

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Tab 1: Attendee Email Broadcasts (tab=broadcast)

Send official announcements directly to registered students:
  1. Click the Broadcast tab.
  2. Target Audience Selector: Choose who receives the announcement:
    • All Registered Attendees
    • Paid / Approved Passes Only
    • Specific Ticket Tier (e.g., VIP Delegates only)
  3. Subject & Message: Type your email subject and detailed announcement (schedule updates, dress codes, parking instructions).
  4. Click Send Broadcast Now. Emails are dispatched immediately to attendees’ inboxes.

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Tab 2: Promo Codes & Discounts (tab=promos)

Create custom discount codes to boost registrations:
  1. Click the Promo Codes tab.
  2. Code Name: Type a short, memorable coupon code (e.g., EARLYBIRD20 or SOCIETY500).
  3. Discount Type:
    • Percentage Discount: e.g., enter 20 for 20% off.
    • Fixed Amount (PKR): e.g., enter 500 for a flat PKR 500 discount.
  4. Usage Limit (Max Uses): Enter maximum allowed claims (e.g., 50 claims).
  5. Expiration Date: Set the deadline after which the code expires.
  6. Target Tier: Apply to All Tiers or restrict to a Specific Tier.
  7. Click Create Promo Code. The live claim count and savings will appear in the table.

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Tab 3: Dynamic Digital Flyer & Poster Generator (tab=flyer)

Generate print-ready event posters with embedded QR codes:
  1. Click the Digital Flyer tab.
  2. Select Color Theme: Pick from 5 preset themes:
    • Royal Purple, Emerald Green, Ocean Blue, Midnight Dark, or Crimson Red.
  3. Preview Poster: Inspect the live rendered poster with event title, venue, dates, and registration QR code.
  4. Click Download High-Res PNG. Share the poster on Instagram stories, WhatsApp groups, and campus flyers!
Track which marketing channels generate the highest ticket sales:
  1. Click the Campaign Links tab.
  2. Click Create Tracking Link.
  3. Enter a campaign name (e.g., instagram_bio, whatsapp_batch22, ambassador_ali).
  4. Copy your customized URL (e.g., https://unitix.aarx.online/e/hackathon?ref=instagram_bio).
  5. Monitor real-time performance: Total Clicks, Confirmed Ticket Bookings, and Total Revenue Generated.

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Tab 5: Embeddable Website Ticket Widget (tab=embed)

  1. Click the Embed Widget tab.
  2. Copy the responsive HTML <iframe> snippet.
  3. Paste it into your university website, student society blog, or external landing page to allow students to purchase tickets directly on your site.